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Writing for Visual Media, by Anthony Friedmann
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This updated edition of Writing for Visual Media will enable you to understand the nature of visual writing that lies behind the content of all visual media. This unique kind of writing must communicate to audiences through content producers, since audiences don’t read the script. Most media content provides a solution to a communication problem, which the writer must learn to analyze and solve before writing the script.
The Fourth Edition strengthens the method for creating content and writing in the correct language and established format for each visual medium, including commercial communication such as ads and PSAs, corporate communications, and training. An extended investigation into dramatic theory and how entertainment narrative works is illustrated by examples and detailed analysis of scenes, scripts and storylines, saving you designed to save writers from typical pitfalls and releasing your creative powers of invention. Writing for Visual Media will help you to develop an improved foundation for understanding interactive media and writing for non-linear content, while gaining the tools to effectively connect with your audience like a professional.
Purchase of this book includes access to the companion website,�which provides:
- Sample scripts and video clips of those produced scripts
- An interactive glossary of camera shots, movements, and transitions
- Storyboards, scripts, screenplays, and links to industry resource
- Instructor materials such as PowerPoint lecture slides, a sample syllabus, and a test bank.
Visit the site at www.routledgetextbooks.com/textbooks/9780415815857
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- Sales Rank: #367245 in Books
- Published on: 2014-04-30
- Original language: English
- Number of items: 1
- Dimensions: 10.75" h x 8.75" w x 1.00" l, .0 pounds
- Binding: Paperback
- 472 pages
Review
"Worth its weight in gold... ! It doesn't get any better than this: Here we have a master teacher -- Anthony Friedman, bringing 21 years of writing, producing and directing experience to bear writing the third edition of this very impressive text…An impressive book that delivers what it promises…an essential purchase for anyone interested in writing for the visual media." R. Neil Scott, Author, Former Professor & User Services Librarian at Middle Tennessee State University (MTSU)
"An engaging textbook that trains, entertains and concentrates on contemporary writing issues in an accessible way. This book delivers a treasure trove of valuable, well-written information aspiring writers can use to familiarize themselves with the challenges of visual media." Jared Castle, marketing and public relations consultant, writer
"A comprehensive, well-structured, and well-written introduction to writing for electronic and digital screens wherever they might be found." Nathaniel Kohn, University of Georgia
"…a critical text that is accessible for students. This textbook provides comprehensive examples and exercises to push students to engage with real-world examples that will be needed once they become professionals. Broken down into five parts, this book allows lecturers to focus on critical concepts either in order, or in smaller chunks. The section on Interactive and Mobile Media is a welcome addition to a mediated world that is going global with the use of a Smartphone!" Dr. Ann Luce, University of Portsmouth, UK
"Anthony Friedman is a master at his craft for writing for a variety of media. He is also a master when it comes to explaining his methods to the average lay man. I thought the book was brilliantly put together…I feel this book is well worth the purchase price, and the time spent reading." Stephanie Manley, editor of CopyKat.com
"If my journalism students could only have three textbooks during their journalism academic career, I’d be pleased to know that "Writing for Visual Media" was one of them. From producing PSAs to defining target audiences to writing for interactive and mobile media, and finally, marketing oneself in this ever-changing media landscape, this text has the tools that journalism and new media students need now and tomorrow." Deidra Jackson, Instructor of Journalism, University of Mississippi Meek School of Journalism and New Media
About the Author
Anthony Friedmann has an M.A. in English from Harvard University and a B.A. and Ph.D. in English and Comparative Literature from Columbia University, and was trained as a filmmaker at the London School of Film Technique. After twenty-one years of writing, producing, and directing film, multi-image, and video, he has taught video production, interactive multimedia, and scriptwriting at various colleges and universities. He continues to do technical writing, write for corporate clients, newsletters, and develop independent projects for film and publishing. His work ranges from feature films to corporate video for English, American, and French clients. Bartleby, which he wrote and directed, won Special Jury Prize at the San Sebasti�n Film Festival in 1971. He is a member of the British Academy of Film and Television Arts, the Writers’ Guild of Great Britain, and the Broadcast Education Association.
Most helpful customer reviews
2 of 2 people found the following review helpful.
A Textbook Overview - Not A Practical Guide
By Dr. Cathy Goodwin
As others have pointed out, this book is a textbook, not a how-to guide. I make a lot of videos for my business so was hoping to learn something practical. The content is presented as a broad overview, which might be helpful for a course with extensive supplements. And as others noted, it's written academically rather than practically. Therefore it's hard to know who's the target audience; I can't imagine reading a book on this topic for theory.
The section on visual writing offers a good example. The author explains what will be obvious to most readers. He refers to an AOL ad explaining spam by comparing two sandwiches, "one protected from spam and one smothered in ketchup, mayonnaise and relish, making it inedible" (p 91). That isn't the best example and surely newer ones are available. And most people can grasp the cliche of a picture vs a thousand words. Finding the right picture to fit a concept is an art that would be hard to teach.
In a box on the page, the author defines an "objective correlative," in which an image can stand for a meaning "that is understood visually." As a former academic myself, I think this concept would be helpful to someone writing an academic paper, but not to a potential script writer. I'll just focus on two areas that I'm most familiar with - copywriting and websites.
The author presents some material that's quite judgmental. For instance, on page 106, he refers to romantic attraction. (He uses words that would get this review banned!) He attempts to explain why suggestive images work, saying, "these illogical assumptions of transference are repeated over and over again...Don't ask me to explain why so many audiences ... fall for the flawed logic of this deduction."
Anyone who's worked in advertising will be familiar with this phenomenon. As a female PR person told me many years ago, "When I do a brochure for an auto show, I don't put an engine on the cover. I find an attractive young lady." If anything, we'd expect an academic to explain why these images work, not throw up his hands in horror!
The point about engaging the audience seems to be a good one, but it's explained in unnecessarily obscure language (p 107).
While it may be helpful to categorize websites theoretically, in practice people get involved with one or two kinds; it's rare that someone works on solo-preneur websites (which I do) and also entertainment sites or game sites. The distinction isn't clear in any case: he refers to motivational functions including advertising and selling, but then to behavioral functions of shopping carts. In practice, good marketers pay attention to shopping cart layout to continue the selling process, perhaps including upsells or downsells.
I suspect the author has never actually developed a website for himself, let alone anyone else. On page 295, he writes, "Clearly the webmaster is going decide how to to lay out disparate and diverse elements on the website, so let us consider this to be an editing function, not a writing function."
It might be an editing function in the sense that a newspaper editor decides which stories to assign to specific pages and columns. For a website promoting a busines, I would rather see this function assigned to the copywriter. Webmasters tend to be technical and administrative. Copywriters are concerned with getting the message across. The order in which visitors see pages and follow menus will therefore be part of copywriting. I know all too many people who turned navigation over to a designer who gave them an attractive site but not a useful one.
At times the author seems to be searching for something to say about a topic. For instance, on p 136, he says, "Training videos often create characters and situations that embody a specific training issue." No surprise there!
On p 206 the author says, "Avoid having characters explain the plot..." which seems to be a way of saying, "Show, don't tell."
Ultimately the book tries to offer an overview, but each section is so specialized that a separate course might be required. As a result, the overview is so broad that we don't get meaningful insights into the field. The style is dry - classical textbook! - and seems designed to be read slowly, underlined and studied for exams. Alas, the students may need to revise and sometimes unlearn their understandings if they want to write visually for the real world.
4 of 5 people found the following review helpful.
Comprehensive, Humoristic, and Entertaining
By Gabrielle Catolini
I thought Writing for Visual Media was very informative, and easy to understand. At first I got intimidated by the many words the book contains, I usually like to see more pictures and visual examples in the books I read, but the entire book is very informative and has a nice flow, with a nice touch of humoristic remarks. I've never seen a CD-ROM for a textbook, with so many visual elements. I spent about an hour and a half navigating through it. I kept finding more and more stuff to see and read. I thought the CD-ROM was very creative, and indeed entertaining. I like the idea of the book linking to specific chapters in the cd-rom. The book is great for people like me who are just starting to begin writing for the Media. I probably wouldn't recommended for semi-pro's who already know most of the writing techniques, and know what a video camera tilt and pan is!.
There's actually a lot of funny video clips in the CD-ROM, which makes it very compelling for learning purposes. In the beginning the CD-ROM loads slowly because the contents of it are stuffed like a turkey with multimedia content. But I do like the fact that there are tons of multimedia content which helps to understand "visually" what writing for the media is all about.
1 of 1 people found the following review helpful.
Very complete textbook for writers, students, instructors and self-learners
By SBCincinnati
Very thorough text book that is thoughtfully formatted for instructor, student and self-learner. Having been in the communications profession for over a decade, I feel like I can speak to the value of this book. "Writing for Visual Media" covers corporate communications, documentary making, creating scripts for entertainment, writing for online, website copy and writing for video games. If you want to write for any type of visual media, this book is foundational.
There is a website that goes along with the text that is both an instructor's and student's dream. The website is broken down by book chapter and for each chapter are links to all video, script examples, and additional resources mentioned in the book. Take about making lesson plans easy!
This is not Script Writing for Dummies. At 446 pages, it feels and reads like a textbook. That being said, I still found it very accessible. As a professional, I can see myself using this book as a resource to spark creativity or to have on hand for training purposes.
If script writing is new to you, this book the perfect place to start. If you are a student that is seriously considering a career in communications, marketing, social media, television or film making, then this is a text that you might want to buy instead of just rent.
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