Sabtu, 13 April 2013

[P208.Ebook] Fee Download Pediatric Otolaryngology: Requisites in Pediatrics, 1e, by Ralph F. Wetmore MD

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Pediatric Otolaryngology: Requisites in Pediatrics, 1e, by Ralph F. Wetmore MD

Pediatric Otolaryngology: a Volume in Requisites in Pediatrics is a core book for anyone who wishes to learn how to diagnose and refer and how to manage for the long term in pediatric ENT. This book covers the critical topics of otitis media, chronic sinusitis, foreign bodies, and sleep-disordered breathing. An essential part of the pediatric training program, this volume will be a handy reference for your practice also.

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  • Sales Rank: #6140520 in Books
  • Brand: Brand: Mosby
  • Published on: 2007-04-24
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: .64" h x 8.79" w x 11.08" l, 1.80 pounds
  • Binding: Hardcover
  • 256 pages

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Jumat, 12 April 2013

[B950.Ebook] Free PDF The Story of the Human Body: Evolution, Health, and Disease, by Daniel Lieberman

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The Story of the Human Body: Evolution, Health, and Disease, by Daniel Lieberman

In this landmark book of popular science, Daniel E. Lieberman gives us a lucid and engaging account of how the human body evolved over millions of years. He illuminates the major transformations that contributed to key adaptations to the body: the rise of bipedalism; the shift to a non-fruit-based diet; the advent of hunting and gathering; and how cultural changes like the Agricultural and Industrial Revolutions have impacted us physically. He shows how the increasing disparity between the jumble of adaptations in our Stone Age bodies and advancements in the modern world is occasioning a paradox: greater longevity but increased chronic disease. And finally—provocatively—he advocates the use of evolutionary information to help nudge, push, and sometimes even compel us to create a more salubrious environment and pursue better lifestyles.�


[With charts and line drawings throughout.]

  • Sales Rank: #6620 in Books
  • Published on: 2014-07-01
  • Released on: 2014-07-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x .90" w x 5.20" l, .97 pounds
  • Binding: Paperback
  • 480 pages

From Publishers Weekly
Starred Review. In thoroughly enjoyable and edifying prose, Lieberman, professor of human evolution at Harvard, leads a fascinating journey through human evolution. He comprehensively explains how evolutionary forces have shaped the human species as we know it, from the move to bipedalism, and the changes in body parts—from hands to feet and spine—that such a change entailed, to the creation of agrarian societies, and much more. He balances a historical perspective with a contemporary one—examining traits of our ancestors as carefully as he looks to the future—while asking how we might control the destiny of our species. He argues persuasively that cultural evolution is now the dominant force of evolutionary change acting on the human body, and focuses on what he calls mismatch diseases that are caused by lack of congruence between genes and environment. Since the pace of cultural evolution has outstripped that of biological evolution, mismatch diseases have increased to the point where most of us are likely to die of such causes. Lieberman's discussion of type 2 diabetes, heart disease, and breast cancer are as clear as any yet published, and he offers a well-articulated case for why an evolutionary perspective can greatly enrich the practice of medicine. Agent: Max Brockman, Brockman Inc. (Oct.)

From Booklist
Like it or not, we are slightly fat, furless, bipedal primates who crave sugar, salt, fat, and starch. Harvard professor Lieberman holds nothing back in his plea that people listen to the story of human evolution consisting of five biological transformations (walking upright, eating a variety of different foods, accumulating physical traits aligned to hunting and gathering, gaining bigger brains with larger bodies, and developing unique capacities for cooperation and language) and two cultural ones (farming and reliance on machines). Unfortunately, human beings now create environments and presently practice lifestyles that are clearly out of sync with the bodies they’ve inherited. This mismatch results in myriad problems, including Type 2 diabetes, myopia, flat feet, and cavities. Lieberman cleverly and comprehensively points out the perils of possessing Paleolithic anatomy and physiology in a modern world and bemoans just how out of touch we have become with our bodies. Natural selection nudges all life-forms toward optimality rather than a state of perfection. If we want to continue our phenomenal run as a species, it is essential to understand (and embrace) our evolutionary legacy. --Tony Miksanek

Review
“Monumental . . . an epic voyage that reveals how the past six million years shaped every part of us—our heads, limbs, and even our metabolism. . . . Through Lieberman’s eyes, evolutionary history not only comes alive, it becomes the means to understand, and ultimately influence, our body’s future.”
—Neil Shubin, author of Your Inner Fish

“Fascinating. . . . A readable introduction to the whole field and great on the making of our physicality.”
—Nature

“Sweeping. . . . Convincingly makes the case for a wholesale rethinking of how we live our modern lives.’”
—CommonHealth, WBUR

“Riveting, enlightening, and more than a little frightening. . . . No one understands the human body like Daniel Lieberman or tells its story more eloquently.”
—Christopher McDougall, author of Born to Run

“These are not debates to gloss over or reduce to simple statements of cause and effect—they are stories with scientific complexity and tremendous, sometimes contradictory accumulations of evidence and detail. The Story of the Human Body does full justice to those stories, to that evidence and to that detail, and brings them to bear on daily health and well-being, individual and collective.”
—The Washington Post

“[Lieberman] is a true expert in a system where architecture and history intersect: the human foot. He ably describes how behavior and anatomy can lead to foot injuries in long-distance runners.”
—The Wall Street Journal

“The ultimate science-based Paleo investigation. . . . Convincing. . . . A great read, and I recommend it highly for those of you who are interested in learning the facts about our biological roots, and how we can rationally apply ‘Paleo’ concepts to prevent and reverse modern ‘mismatch’ diseases.”
—Dr. Ronald Hoffman, The Hoffman Center/Health Talk

“Eloquent and precise . . . Lieberman is the first to point out that modern living and technology have made our lives better in many ways. Still, a look back at where we came from can tell us a lot about where we’re headed, he says—and how we might alter that course for the better.”
—Grist

“A doozy. . . . That humans are poorly adapted to our modern lifestyle of convenience foods, flat screens, and desk jobs isn’t very controversial. But how we best cope with this new reality often is. Lieberman takes on many popular notions, including barefoot running, the paleo diet, epigenetics, and a host of hot topics ranging from obesity and chronic disease to Nanny State politics.”
—Outside

“[Lieberman’s] evolutionary approach produces some counterintuitive surprises. . . . The Story of the Human Body is a reliable guide to a problem that is going to get worse before it gets better.”
—The Guardian

“In thoroughly enjoyable and edifying prose, Lieberman . . . leads a fascinating journey through human evolution. He comprehensively explains how evolutionary forces have shaped the human species as we know it. . . . He balances a historical perspective with a contemporary one . . . while asking how we might control the destiny of our species. He argues persuasively that ‘cultural evolution is now the dominant force of evolutionary change acting on the human body.’”
—Publishers Weekly (starred review)

“Lieberman gracefully combines paleontology, anatomy, physiology, and experimental biomechanics to clarify how the human body has evolved and how evolutionary design now clashes with the particularities of modern society. . . . An important book.”
—Library Journal

“Lieberman holds nothing back. . . . He cleverly and comprehensively points out the perils of possessing Paleolithic anatomy and physiology in a modern world and bemoans ‘just how out of touch we have become with our bodies.’. . . If we want to continue our phenomenal run as a species, it is essential to understand (and embrace) our evolutionary legacy.”
—Booklist

“A massive review of where we came from and what ails us now . . . Would that industry and governments take heed.”
—Kirkus Reviews

Most helpful customer reviews

130 of 136 people found the following review helpful.
Deep, detailed, wise, and very much worth while
By Dennis Littrell
The first part of the book is about human evolution from apes to Homo sapiens with a lot of interesting information about hominins (AKA hominids) and how we became bipedal and developed language and culture. The second part is about how the rise of agriculture and then the industrial revolution changed the health of our bodies for better and for worse. The third part is about how to cope with what Lieberman calls "mismatch diseases" and "dysevolution."

Lieberman's style is surprisingly readable considering that he has written scores of articles for peer-reviewed journals. There is some repetition (some of it on the same page!) but most of it is didactic because Lieberman is a teacher and he wants us to understand the great environmental and cultural changes that have taken place in the last 50,000 years or so since we became behaviorally modern humans. He is an expert on the human body, especially the head and the feet. Known as "the barefoot professor" at Harvard where he is the head of the Department of Human Evolutionary Biology, Lieberman is at the pinnacle of his profession and so what he writes about the human body and the environment is highly significant.

To give us as much information as possible, Lieberman begins in Part I with the Australopithecus apes and examines how they got around on two legs as they gradually evolved into the various archaic humans and finally into Homo sapiens. This early part of the book, about one-third of the total, gives the reader a good, contemporary understanding of the various early hominids such as Homo erectus, Homo neanderthalensis, Homo rudolfensis, etc. and how their bodies and habits differed from one another and from Homo sapiens. For example he notes how humans were better at throwing spears and rocks than apes and Neanderthals and how this ability (among other talents) helped humans to survive while the Neanderthal did not.

The beginning of Part II is about the discovery and growth of agriculture and animal husbandry and how that caused an explosion in human populations while bringing about new hardships and diseases. He calls this "The Fruits and Follies of Becoming Farmers." On page 181 he quotes Jared Diamond who claimed that farming was the "worse mistake in the history of the human race." Chapter 9 of Part II examines how the industrial revolution brought about new diseases, hardships, challenges and the beginning of hitherto undreamed of riches for humans and of course the real beginning of the massive pollution that is threatening the planet.

Part III is about chronic disease and other ailments of the modern world and how to cope in an environment radically different from the paleolithic one in which we evolved. It is here that Lieberman elucidates his concept of mismatch disease and dysevolution. The former refers to diseases of too much energy (over eating) and not enough physical activity that leads to obesity, type 2 diabetes, heart disease, etc. that is epidemic in developed countries. The latter (dyevolution) is the phenomenon by which we address the symptoms of these chronic ailments instead of the causes thereby perpetuating the diseases.

An important point that Lieberman makes in the introduction and repeats elsewhere is that "many human adaptations did not necessarily evolve to promote physical or mental well-being." They evolved to "promote relative reproductive success (fitness)." (p. 13) On page 167 he expresses it this way: "we sometimes get sick because natural selection favors fertility over health, meaning we didn't necessarily evolve to be healthy." (!) This means that the tendency to get diseases like obesity and type 2 diabetes, and even Alzheimer's--diseases that do not reduce reproductive success until it becomes a moot point as we grow older--are mostly not selected against. The evolutionary mechanism that fashioned us simply turns a blind eye to diseases that mainly affect us after the prime reproductive years of our lives.

Another important point is that because humans evolved to be hunter-gatherers we are consequently optimally adapted to the way of life of a hunter-gatherer. This strongly suggests that (and is the main thrust of Lieberman's contention) we are NOT optimally adapted to either life in the big city or life on the farm. It may surprise some readers to learn that humans took a step backward in terms of easy living when we began to rely primarily on farming for subsistence. Lieberman refers to studies that show that not only did the instance of infectious disease increase as we became dependent on farming, but we actually got shorter in stature. We became more subject to a feast and famine way of life that led to more pain and suffering than hunter and gatherers experienced.

Lieberman dismisses several of the explanations for why we became bipedal, such as seeing over tall grasses, freeing our forelimbs for carrying things, etc. He believes that climate change from forested land to savannahs "spurred selection for bipedalism in order to improve early hominins' ability to acquire fallback foods...when fruit was not available." (See the section entitled "Why Be a Biped" in Chapter 2, "Understanding Apes.") "Fallback foods" are roots, tubers, animals like turtles, etc. The salient point is that being bipedal allowed the early apes to cover larger amounts of ground in search of food, whereas tree-dwelling apes could not because knuckle walking is not nearly as efficient as walking upright on two legs.

Among the wealth of insights that Lieberman makes about being human is this one about cooperation. "..[H]unter-gatherers are highly egalitarian and they place great stock in reciprocity.... In their "highly cooperative world...not sharing and being uncooperative can mean the difference between life and death. Group cooperation has probably been fundamental to the hunter-gatherer way of life for more than two million years." (pp. 75-76)

There's a lot of information about nutrition, physical activity and lifestyle choices beginning in Chapter 10 "The Vicious Circle of Too Much." On a point of much contention among nutritionists Lieberman concludes: "Insulin thus makes you fatter, regardless of whether the fat comes from eating carbohydrates or fat." (See the entire argument in the section "How and Why We Are Getting Fatter?")

As a means of fighting the mismatch diseases of obesity, type 2 diabetes, etc. Lieberman introduces in Chapter 13, "The Survival of the Fitter," the idea of "soft paternalism" by which he means governmental intervention to help discourage or tax unhealthy consumption of sodas and other highly processed junk foods. I'm not sure how I feel about this idea but I know many people would oppose it. What Lieberman does not present as a way to lessen human suffering is legal and assisted suicide.

One last quote: "If there is any one most useful lesson to learn from our species' rich and complex evolutionary history, it is that culture does not allow us to transcend our biology." (p. 366)

--Dennis Littrell, author of "Understanding Evolution and Ourselves"

63 of 68 people found the following review helpful.
Solid Science and Strong Arguments
By Danno
'The Story of the Human Body' is a well-written book tailored for the curious nonscientist who wants to learn more about how our evolutionary history influences the sorts of ailments that we suffer from, particularly those that we often attribute to simple aging. This is a book primarily for the layman - if you've taken a good general life science course as a high school or college student you'll be able to survive the jargon just fine - and it's to author Daniel Lieberman's credit that he was able to write such an engaging, conversation book without overly simplifying the science behind his argument. The science itself is noncontroversial, and Lieberman does a great job distinguishing between the indisputable facts of the fossil record and what we can infer and assume based on our understanding of modern primitive peoples. Lieberman's central argument won't be new to anyone who's studied evolutionary theory and health sciences, but it's probably one that most people have not considered before.

I'm particularly impressed with the last chapter of the book. Most recent science books I've read that are written for a nonprofessional audience tend to either fall apart toward the end or have ridiculous wrapups that have little connection to the text that preceeded it. The last chapter of this book, on the other hand, reads like an extended essay examining the pragmatism of implementing our evolutionary knowledge to many of the potential solutions to improve our health. Truth be told, unless we're going to abandon civilization en masse and return to a hunter-gatherer lifestyle, any changes we make to get closer to the lifestyles that our bodies evolved for are going to necessarily be incomplete. But they will be for the better. And while I don't agree with all of Lieberman's arguments, it's difficult to contradict his primary conclusions.

This isn't an overly easy read, and it isn't going to lead to an overnight improvement in your health, but it's well worth the effort you put into reading this book. Set aside a week or so to read it slowly.

59 of 67 people found the following review helpful.
Our physiological & cultural evolution since Australopithecus
By William Garrison Jr.
"The Story of the Human Body: Evolution, Health, and Disease" by Daniel Lieberman (Oct. 2013), [approx. 370 pages of text, & another 60 pages of notes]. Okay, yes, this is a study of the evolution and development of us: mankind. The author doesn't start by hypothesizing how "man" evolved by some fish deciding to become a beachcomber and then standing upright. He avoids the "early" Darwin picture. Instead, the author fast-forwards his journey by picking up mankind's evolutionary traits "about six million years or so to a forest somewhere in Africa" (p.21).

But where is this journey going to take us? As the author postulates: "We didn't evolve to be healthy, but instead we were selected to have as many offspring as possible under diverse, challenging conditions. As a consequence, we never evolved to make rational choices about what to eat or how to exercise in conditions of abundance and comfort... If we wish to halt this vicious circle [of continuing to pass `bad' genes to our children] then we need to figure out how to respectfully and sensibly nudge, push, and sometimes oblige ourselves to eat foods that promote health...." (p. xii).

No, this is not some health-fanatic's book urging us to eating several wheel-barrels full of veggies every day. The author notes how we differ from our knuckle-dragging ancestors, such as we lost our earlier heavily powerful jaw muscles and bulky jaws as our forefathers began eating meats rather than subsisting totally on nuts, fruits, and tubers.

As the "Look Inside" feature was not available at the time of this review, following are the chapter contents, which really present a very good review of the innards of this book.

(Chpt. 1) Introduction: What are humans adapted for?

(Part I: Apes and Humans) [The author discusses the changes between: Australopiths, Homo habilis, H. rudolphensis, Homo erectus, H. heidelbergensis, H. floresiensis, H. neanderthalenis, and Modern humans.]

(2) Upstanding Apes: How we became bipeds.

(3 ) Much depends on dinner: How the Australopiths partly weaned us off fruit.

(4) The first hunter-gatherers: How nearly modern bodies evolved in the human genus.

(5) Energy in the Ice Age: How we evolved big brains along with large, fat, gradually growing bodies.

(6) A very cultured species: How modern humans colonized the world with a combination of brains plus brawn.

(Pat II: Farming and the Industrial Revolution.)
(7) Progress, mismatch, and dysevolution: The consequences-- good and bad --of having Paleolithic bodies in a post-Paleolithic world. [Cavities begin to appear in the time of the Neolithic farmer.]

(8) Paradise Lost?: The fruits and follies of becoming farmers. ["Humans have unleashed upon ourselves a frightening array of horrid diseases ... that we acquired by living in close contact with animals" (p. 201)]

(9) Modern Times, Modern Bodies: The paradox of human health in the Industrial Era.

(Part III: The Present, the Future)
(10) The Vicious Circle of Too Much: Why too much energy can make us sick.

(11) Disuse: Why we are losing it by not using it.

(12) The hidden dangers of novelty and comfort: Why everyday innovations can damage us.

(13) Survival of the Fitter: Can evolutionary logic help cultivate a better future for the human body?

This is not a book about human physiology: how blood flows throughout or body or how our kidneys work. But it does discuss how we picked up human parasites (lice, pin worms, etc.) and diseases (malaria, yaws, syphilis, etc.). This book isn't just about comparing the brain sizes of our early ancestors with ours; just a few factoids to make this topic interesting. This book is more about how human choices have impacted mankind's lifestyles, such as our increased consumption of sugar-loaded foods and how that impacts upon our insulin receptors, glucose molecules, glucose transporters and insulin-resistant stuff. And discussion about our increasing levels of "triglycerides from excess visceral fat." Yummy!

And the author reviews CT scans of Egyptian mummies to study the development of early LDL and HDL influences in some plaque-plugged veins of the Pharaohs.

The author concludes (in part): "If these is any one most useful lesson to learn from our species' rich and complex evolutionary history, it is that culture does not allow us to transcend our biology ... The human body's past was molded by the survival of the fitter, but your body's future depends on how you use it" (p. 367). This book is an easy, enjoyable read, and a wonderful, very informative look at our evolutionary development.

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Minggu, 31 Maret 2013

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  • Sales Rank: #9909038 in Books
  • Published on: 2000-01-01
  • Binding: Paperback

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Jumat, 29 Maret 2013

[Q206.Ebook] Download Elementary Math Modeling Updated (2nd Edition), by Mary Ellen Davis, C. Henry Edwards

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Elementary Math Modeling Updated (2nd Edition), by Mary Ellen Davis, C. Henry Edwards

This introduction to mathematical modeling uses elementary functions to describe and explore real-world data and phenomena.� Helps readers connect math with the world around them through real-world applications of elementary mathematics. Shows how to construct useful mathematical models, how to analyze them critically, and how to communicate quantitative concepts effectively. Uses concrete language and examples throughout to foster quantitative literacy.� For anyone interested in gaining a solid foundation in mathematical concepts.

  • Sales Rank: #657340 in Books
  • Published on: 2007-03-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.10" h x .80" w x 8.20" l, 2.07 pounds
  • Binding: Hardcover
  • 416 pages

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0 of 0 people found the following review helpful.
Four Stars
By Rose Marry
Good price, and no previous damage. Thanks!

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Five Stars
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Kamis, 28 Maret 2013

[E329.Ebook] Ebook Free The Psychology of the Masses: Why You Believe What You Believe and Do What You Do, by Noah Halberg

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The Psychology of the Masses is about how and why people are so groupish. Nearly all of us seem to believe that our ideas and habits are freely chosen, not the result of the accidents of our environment; however, most of us tend to believe and do what the people around us believe and do. We fall easily under the spell of what has authority or prestige. These facts are so well-established that propagandists like Edward Bernays could use them to sell everything from wars to consumer goods. We barely feel the pressures of our groups so long as we don't depart from them, but when we do, the coercive nature of social life immediately reveals itself to us. But nevertheless, if we weren't like this social life would be impossible. As social animals, we feel distraught when separated from our herds; this is why rejection is so painful.

I view crowd psychology as the central science of the social sciences the way chemistry is the central science of the natural sciences. It can be used in combination with neighboring fields to explain almost everything about social life. It can explain everything from stock bubbles to religious cults to individual beliefs and habits. It provides the best explanation I know of for how memes—bits and combinations of cultural information—spread. My theoretical assumptions are different from meme theory's assumptions and I avoid using the term "meme" in order not to confuse people, but anyone with an interest in the subject will probably want to read this book. Edward Bernays co-founded the public relations profession with his knowledge of crowd psychology. He and the influential journalist Walter Lippmann used it when they and the others on the Creel Committee got the United States into World War I. So this isn't hot air but has been practically applied to good effect.

This book is broad in scope, but a few simple ideas serve as unifying themes throughout it, so I don't think it's too ambitious; it's cohesive. In addition to the things mentioned above, I also talk about elite theory—or why we'll never be entirely equal, or independent of authority—along with evolutionary theory, media studies, economics, management theory, military strategy, political philosophy, creativity, mental illness, and the arts, and about the formation of ideas and habits, and about what crowd psychology has to say about modern technologies like social media and search engines. I'm attempting to construct a complete theory of human nature, and I dedicate my last chapter entirely to my plan for that.

I am aware of modern research in the behavioral and social sciences, and talk a bit about it, but many of the authors I discuss wrote their books a century or longer ago. What is newer is not always better; no one, as far as I know, has treated the subjects I talk about as thoroughly and with as much rigor as the classic authors. Among the older authors I cite, along with the two mentioned above, are crowd psychologists Gustave Le Bon, Wilfred Trotter, and Gabriel Tarde, along with the founder of American psychology, William James, and the Italian elitist school of sociology, which includes Robert Michels, Gaetano Mosca, and Vilfredo Pareto. I do talk about modern controversies, like the one between supporters of kin selection (like Richard Dawkins) and group selection (like E.O. Wilson) in evolutionary biology. Wilfred Trotter has a unique theory which may provide a solution to the problems of altruism; more specifically, he uses the herd instinct—the tendency of the members of a group to believe and behave in the same ways—instead of altruism to explain most social behavior. Modern theorists assume that group behavior must be facilitated by altruism somehow, even if it's only so that an organism can spread its genes. Trotter argues that altruism is a byproduct of the herd instinct, and when the two conflict herd instinct has precedence; or in other words, nonconforming altruists are punished along with selfish "cheaters."

  • Sales Rank: #130984 in eBooks
  • Published on: 2013-06-27
  • Released on: 2013-06-27
  • Format: Kindle eBook

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5 of 5 people found the following review helpful.
A Book That Exceeded My Expectations
By NIZAR N NAKFOOR
When I started reading this book, I was expecting to find a historical background about crowd psychology covering the writings of the leaders and pioneers of this field. But Noah Halberg exceeded my expectations not only in how thorough was the background he gave but in the manner he has woven these writings in a seamless way through out the book to help achieve the objective of "the uniting of the natural sciences, social sciences and humanities under a single intellectual framework."

I was also expecting that a book about crowd psychology will tap into multiple disciplines mainly in psychology, sociology and political sciences. But yet again Noah Halberg exceeded my expectations by the breadth of disciplines he delves into in his quest to put "a plan for a complete theory of human nature" as he outlined it in chapter 13: Philosophy, linguistics, mythology, fashion, religion, history, theories of war, media, economics and economic bubbles, sociobiology, evolutionary biology, physiology are just some of the disciplines from which xxxxx picked what is relevant or what he made relevant through his powerful insights.

Of particular interest to me was chapter 10: "The Crowd and Modern Technology" in which he expressed his concerns about the impact of the internet and social media on individual liberty. In a world that is "becoming more and more like a big crowd", the boundaries between public and private life is being destroyed. But since "civilization depends completely on free individuals because the crowd is incapable of any but the crudest thoughts" and since "free individuals can only exist when allowed ample privacy" then individual freedom and privacy should be protected to ensure that new ideas (that only originate at the individual level) will continue to emerge and keep uplifting civilization to higher levels.

One more thing in which Noah Halberg exceeded my expectations was the simple reader-friendly language of the book for such a specialized topic. This is why I recommend this book to anyone who would like to retain a minimum level of intellectual privacy and freedom to understand many of the destructive phenomena plaguing our world like riots, faked revolutions, economic bubbles and all kinds of extremism.... and hence avoid falling into such crowd traps. The only warning for the casual reader is that it is not a short book nor a book to be read before going to sleep. It is thought provoking and demands a long attention span.

Nizar Nakfoor

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Minggu, 24 Maret 2013

[S330.Ebook] Download PDF Ghost Summer: Stories, by Tananarive Due

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Ghost Summer: Stories, by Tananarive Due

Nominated for an NAACP Image Award! Named one of The LA Times Best Books of 2015! "In these extraordinary tales, American Book Award-winner Due (My Soul to Take) uses a clear-eyed view of history to explain (but never excuse) the present." - Publishers Weekly (Starred) Stephen King says, "Ms. Due accomplishes the hardest thing of all with deceptive ease, creating characters we care about on their most human level." Whether weaving family life and history into dark fiction or writing speculative Afrofuturism, American Book Award winner and Essence bestselling author Tananarive Due's work is both riveting and enlightening. In her debut collection of short fiction, Due takes us to Gracetown, a small Florida town that has both literal and figurative ghost; into future scenarios that seem all too real; and provides empathetic portraits of those whose lives are touched by Otherness. Featuring an award-winning novella and fifteen stories-one of which has never been published before-GHOST SUMMER: STORIES, is sure to both haunt and delight. The title novella, Ghost Summer, won a Kindred Award from the Carl Brandon Society (originally published in The Ancestors). This collection includes Patient Zero, The Lake, The Knowing, Herd Immunity, and many other stories. With an Introduction by Nalo Hopkinson and an Afterword by Steven Barnes.

  • Sales Rank: #620943 in Books
  • Brand: Due, Tananarive
  • Published on: 2015-09-01
  • Released on: 2015-09-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.90" h x 1.00" w x 5.90" l, .80 pounds
  • Binding: Paperback
  • 256 pages

About the Author
Tananarive Due is a Miami Herald columnist. A finalist for the Bram Stoker Award for a first novel, she is also included in Naked Came the Manatee, a collaborative mystery novel featuring Miami writers. She lives in Miami, FL.

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6 of 6 people found the following review helpful.
Ghost Summer
By Marablaise
GRACETOWN
The Lake - 3.5
Summer - 3.5
Ghost Summer - 5

THE KNOWING
Free Jim’s Mine - 4
The Knowing - 4
Like Daughter - 4
Aftermoon - 4
Trial Day - 4

CARRIERS
Patient Zero - 4
Danger Word (with Steven Barnes) - 4
Removal Order - 4
Herd Immunity - 4
Carriers – 3.5

VANISHINGS
Se�ora Suerte (2006) – 3.5
Vanishings (2015) – 3.5

This is a truly good collection of shorts stories (and one novella). I can say the only fault I see is that every story could be a book. I will not write a review on each story for two reasons. First, the review would be way to long and second I feel that the stories should be read with no knowledge what they are about. I feel that they should be experienced without the reader knowing what they are about.

But I will say something about how I have rated the stories. The ones I gave 3.5 stars to are really good, great writing and everything. But I can't give them 4 stars because either they feel too short or the subject doesn't touch me as some of the other stories did. The 4 star stories are really good. I was tempted to give some of them 4.5 stars, but I do feel that they were a bit too short, they would have been incredible good if they just had been a bit longer because they are so good written and I love the characters.

That is why Ghost Summer gets the 5 star; here we have the books only novella. And, it's incredible good; yes it could have been an incredible book as well. But a novella is still a good length when it comes to a story. The story is given enough length to really get to know the characters and to tell a story.
I loved this collection. I would without doubt buy this collection because every single one of the stories is good.

I received this copy from the publisher through NetGalley in return for an honest review! Thank you!

2 of 2 people found the following review helpful.
Beautiful Collection of Stories
By Kate Jonez
This is a beautiful collection of stories. That might seem like an odd description for horror stories but it is exactly right. The world in each one is lush and vivid. The horror rises up from within as though it has been there all along waiting for the storyteller to come along and reveal it. I'll be reading all the Tananarive Due books now!

2 of 2 people found the following review helpful.
A fascinating set of stories from a really good writer. I had a great time reading some ...
By Magda Zmijan
A fascinating set of stories from a really good writer.

I had a great time reading some of those stories. I wish some of them were longer, maybe even a full novel size. The first story – “The lake” makes a good introduction. As the author wrote in a summary – it’s a tale told from the monster's perspective. Yes, I probably spoiled it for you right now :/. Sorry for that. I really enjoyed this story of transformation. I felt for the heroine, I just couldn’t dislike her.

The title story – “Ghost Summer” is really good. It is a typical ghost story set in Gracetown. This is a very interesting place, full of ghosts and people who see them. A young boy discovers some secrets while visiting his family. Some people would prefer those secrets staying hidden, though.

Then there was “The Knowing”. It’s about a girl with a special power. Or rather a curse, or at least she thinks it’s a curse. And after reading this I can’t blame her. I wouldn’t want a gift like that if I could do nothing to use it. Story begins with this quote and I think it’s rather perfect:

“Our teacher said one day that knowledge is power, and I had to raise my hand even though I don’t like to; I like to sit and be quiet and watch people and wait for lunchtime. But I had to ask him if he was sure about that, or if maybe knowledge isn’t just a curse.”

The stories from the third part of the book are of a post-apocalyptic kind. As much as I might not be a big fan of zombie stories I really enjoyed reading “Danger Word”. It’s about a boy and his grandfather have a very active and dangerous vacations. And it seems this story actually was made into a book. I should have a look at that one :).

To sum it up – this story set is really worth reading if you like this type of stories. Author has a gift with words and quite an imagination.

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Rabu, 13 Maret 2013

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Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands, by Douglas Holt, Douglas Cameron

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Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands, by Douglas Holt, Douglas Cameron

How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better mousetrap and the world will take notice. Holt and Cameron challenge this conventional wisdom and take an entirely different approach: champion a better ideology and the world will take notice as well. Holt and Cameron build a powerful new theory of cultural innovation. Brands in mature categories get locked into a form of cultural mimicry, what the authors call a cultural orthodoxy. Historical changes in society create demand for new culture - ideological opportunities that upend this orthodoxy. Cultural innovations repurpose cultural content lurking in subcultures to respond to this emerging demand, leapfrogging entrenched incumbents.

Cultural Strategy guides managers and entrepreneurs on how to leverage ideological opportunities:

- How managers can use culture to out-innovate their competitors
- How entrepreneurs can identify new market opportunities that big companies miss
- How underfunded challengers can win against category Goliaths
- How technology businesses can avoid commoditization
- How social entrepreneurs can develop businesses that appeal to more than just fellow activists
- How subcultural brands can break out of the 'cultural chasm' to mass market success
- How global brands can pursue cross-cultural strategies to succeed in local markets
- How organizations can maximize their innovation capabilities by avoiding the brand bureaucracy trap

Written by leading authorities on branding in the world today, along with one of the advertising industry's leading visionaries, Cultural Strategy transforms what has always been treated as the "intuitive" side of market innovation into a systematic strategic discipline.

  • Sales Rank: #219637 in Books
  • Brand: Brand: Oxford University Press
  • Published on: 2012-10-25
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.10" h x .90" w x 9.10" l, 1.34 pounds
  • Binding: Paperback
  • 416 pages
Features
  • Used Book in Good Condition

Review

"May well be one of the most important books on advertising and branding in the past ten years."--Richard Huntington, Adliterate.com


About the Author

Douglas Holt was Professor of Marketing at both the Harvard Business School and the University of Oxford. He is now President of the Cultural Strategy Group, a consulting firm that provides brand strategy and innovation solutions using the cultural strategy framework. He is a leading expert on brand strategy, having established cultural branding as an important new strategy tool in his best-selling book How Brands Become Icons: The Principles of Cultural Branding. He has developed cultural strategies for a wide range of brands, including
Coca-Cola, Microsoft, Ben & Jerry's, Sprite, Jack Daniel's, MINI, MasterCard, Fat Tire beer, Qdoba, Georgia Coffee, Planet Green, and Mike's Hard Lemonade, along with a number of non-profit organizations. He holds degrees from Stanford, the University of Chicago, and Northwestern, and is the editor of the Journal of Consumer Culture. He has been invited to give talks at universities and management seminars worldwide, including the Global Economic Forum in Davos

Douglas Cameron is Co-Founder and Chief Strategy Officer for Amalgamated, an influential non-traditional advertising agency known for developing content across multiple media platforms. He has developed brand strategies and campaign ideas for a wide range of clients, including Ben & Jerry's, Clearblue, Coca-Cola, Fat Tire beer, FOX Sports, Freelancers Union, Fuse Music Television, Mike's Hard Lemonade, Sprite, and Svedka vodka. He began his career at Cliff Freeman & Partners, the most lauded creative shop of its time. He entered the world of marketing inadvertently: travelling the world as a bagpiper, he was invited by David Ogilvy to perform at his French castle. Ogilvy insisted he take up advertising. He graduated from Dartmouth College, where he received the English department's top graduating honour.

Most helpful customer reviews

8 of 9 people found the following review helpful.
Refreshingly Irreverant
By C. Sullivan
Liked this book very much. The irreverence and polemic were refreshing. Holt and Cameron practice what they preach, and don't pull punches. The ideas and thinking are solid. The cases are excellent. After reading I recommended to friends at ad agencies, many of whom no doubt face H & C's `brand bureaucracy'.

Style-wise, `Cultural Strategy' found a nice niche between scholarship and practice. I liked this approach. But if you prefer 1-2-3 books on brand and strategy, don't buy the book. You're going to get Max Weber and terms like `mimetic isomorphism' just as much you get stories on brands like Nike, Levi's, Vitamin Water and Fat Tire. I liked the combination, others might not.

As someone in strategy, I do have some beef with Holt and Cameron's stance against utility, or what they refer to as `mousetrap' thinking. They take the constructivist line of thinking too far, and it diminishes their argument. They need a foil, but of all their polemics this one feels more rhetorical than substantive. Ideally, value creation and cultural innovation work together. If subjectivity were all that mattered we wouldn't be in this recession. H & C have written particular kinds of cases-- products fighting it out in mature markets with homogeneous offerings. In these situations i think they're argument holds up better. In emerging markets where the there is still a great deal of diversity in offerings, i'm not as sure. The one outlier here is the freelancer's union case, which was quite good.

But on all other accounts, this book furthered my thinking. Even if you don't agree with the authors, they'll engage you. I'd read it.

6 of 7 people found the following review helpful.
An Important But Incomplete Beginning To Developing Full Cultural Strategy
By Jonathan Cook
Cultural Strategy, by Douglas Cameron and Douglas Holt, was a simultaneously exciting and frustrating read for me. It is an important book in that it provides a specific model for integrating the power of culture into marketing strategy. It's a milestone that the authors go beyond the generic advice to simply "pay attention to culture" that most business books provide. The authors clearly have working experience in this area, and are able to provide compelling narratives to justify the application of their cultural strategy model.

The weakness of this book, however, is a consequence of it being one of the first of its kind. The model of cultural strategy that it offers is better than what most marketers currently use, but it's much thinner than it could be.

For one thing, the authors' model of culture is rather sparse, in comparison to what most cultural anthropologists might describe. Holt and Cameron content themselves with understanding culture as mere ideology - as ideas that are shared and motivate. Culture is much more than that. It's especially important for people in business to work with culture as something embodied. Culture isn't just the communication of ideas. Culture is in physical objects we possess, and the behavior we engage in with those objects. These aspects of cultural strategy are largely missing from Holt and Cameron's model. The authors briefly mention ritual here and there, but they never explain what they mean by it, much less how to use ritual in business. This oversight leads to a rather narrow scope of recommende application. Holt and Cameron focus mostly on advertising as a tool of cultural strategy, but advertising holds a rapidly diminishing portion of the marketer's toolbox.

The book is thick with examples, perhaps a bit over thick, to compensate for the relatively sparse principles for cultural strategy that the authors provide. People who have read other work by Douglas Holt will recognize much that has been recycled for use here. The heavy reliance on examples gives the impression that cultural strategy mostly involves having a team of savvy and perceptive people who will notice cultural trends before the competition. Indeed, at the end of the book, the authors make an unfortunate descent into design thinking, suggesting that "cultural studios" can simply start off sloppy, and then go through iterative cycles of testing and refinement until they hit on a strategy that takes advantage of a cultural disruption.

Some broader principles of culture could improve this fumbling approach, but Holt and Cameron are resistant to such principles, viewing them as tools that stiff "brand bureaucracies" use to defend their falwed ideologies. There's some truth to that, but a smarter strategy could involve using principles of culture to establish more sustainable, less ideosyncratic processes of anti-bureaucratic innovation.

A final shortcoming of this book is that the authors don't seriously treat other methodologies that could be incorporated into a bigger, more effective system of cultural strategy in business. Holt and Cameron acknowledge only the most superficial versions of emotional mindshare strategy, for example, when there are in fact a growing number of research firms using extremely deep qualitative methodologies to illuminate complex and beautiful systems of emotional significance. When the authors of this book reduce such research to catchphrases, they accurately describe what corporate bureaucracies can do TO the results of such research, but the solution to this probem is to improve translation of research results into corporate action, not to abandon the research entirely.

I've focused on the gaps and flaws in Cultural Strategy in this review, but encourage people working to develop culturally-informed methods in business to read this book nonetheless. It is to be expected that any book seeking to introduce concepts of culture into business will be partial and problematic at this point. The serious treatment of culture as a source for management and marketing has barely begun, and Holt and Cameron are to be applauded for this effort to provide the qualitative side of commerce more of the attention that it deserves.

5 of 6 people found the following review helpful.
Essential reading for academics, entrepreneurs, and F500 managers
By William Ko
This outstanding work underscores the importance of incorporating culture into marketing initiatives to drive sales growth and market share. Citing Weber's theory of bureaucratization in Economics and Society, Holt argues convincingly that leading firms have sacrificed marketing innovation for ineffective brand management based on standardization, superfluous scientific methodology, and dehumanization of the consumer products/services and the markets that they ultimately serve. Controversially, but supported with strong empircal examples, Holt asserts that the epistemic proclivities of establishing marketing as a 'faux science' has resulted in stagnant 'mousetrap' strategies that result in minimal gains in growth.

Supported by case-studies of both successful and unsuccessful marketing initiatives, Cultural Strategy is essential reading for academics, entrepreneurs and F500 management seeking iconoclastic reconceptualizations of the consumer goods landscape.

I suspect, however, that the prevailing path dependencies and perceptions of 'brand strategy' among leading firms in industry today will inhibit Holt's central thesis from attaining wide-scale practice. But perhaps as a greater number of agile entrepreneurs leverage 'cultural strategy' to win a greater share of blue ocean opportunities, the aforementioned market-leading firms will be compelled to take notice.

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