Minggu, 31 Maret 2013

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  • Sales Rank: #9909038 in Books
  • Published on: 2000-01-01
  • Binding: Paperback

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Jumat, 29 Maret 2013

[Q206.Ebook] Download Elementary Math Modeling Updated (2nd Edition), by Mary Ellen Davis, C. Henry Edwards

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This introduction to mathematical modeling uses elementary functions to describe and explore real-world data and phenomena.� Helps readers connect math with the world around them through real-world applications of elementary mathematics. Shows how to construct useful mathematical models, how to analyze them critically, and how to communicate quantitative concepts effectively. Uses concrete language and examples throughout to foster quantitative literacy.� For anyone interested in gaining a solid foundation in mathematical concepts.

  • Sales Rank: #657340 in Books
  • Published on: 2007-03-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.10" h x .80" w x 8.20" l, 2.07 pounds
  • Binding: Hardcover
  • 416 pages

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0 of 0 people found the following review helpful.
Four Stars
By Rose Marry
Good price, and no previous damage. Thanks!

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Kamis, 28 Maret 2013

[E329.Ebook] Ebook Free The Psychology of the Masses: Why You Believe What You Believe and Do What You Do, by Noah Halberg

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The Psychology of the Masses is about how and why people are so groupish. Nearly all of us seem to believe that our ideas and habits are freely chosen, not the result of the accidents of our environment; however, most of us tend to believe and do what the people around us believe and do. We fall easily under the spell of what has authority or prestige. These facts are so well-established that propagandists like Edward Bernays could use them to sell everything from wars to consumer goods. We barely feel the pressures of our groups so long as we don't depart from them, but when we do, the coercive nature of social life immediately reveals itself to us. But nevertheless, if we weren't like this social life would be impossible. As social animals, we feel distraught when separated from our herds; this is why rejection is so painful.

I view crowd psychology as the central science of the social sciences the way chemistry is the central science of the natural sciences. It can be used in combination with neighboring fields to explain almost everything about social life. It can explain everything from stock bubbles to religious cults to individual beliefs and habits. It provides the best explanation I know of for how memes—bits and combinations of cultural information—spread. My theoretical assumptions are different from meme theory's assumptions and I avoid using the term "meme" in order not to confuse people, but anyone with an interest in the subject will probably want to read this book. Edward Bernays co-founded the public relations profession with his knowledge of crowd psychology. He and the influential journalist Walter Lippmann used it when they and the others on the Creel Committee got the United States into World War I. So this isn't hot air but has been practically applied to good effect.

This book is broad in scope, but a few simple ideas serve as unifying themes throughout it, so I don't think it's too ambitious; it's cohesive. In addition to the things mentioned above, I also talk about elite theory—or why we'll never be entirely equal, or independent of authority—along with evolutionary theory, media studies, economics, management theory, military strategy, political philosophy, creativity, mental illness, and the arts, and about the formation of ideas and habits, and about what crowd psychology has to say about modern technologies like social media and search engines. I'm attempting to construct a complete theory of human nature, and I dedicate my last chapter entirely to my plan for that.

I am aware of modern research in the behavioral and social sciences, and talk a bit about it, but many of the authors I discuss wrote their books a century or longer ago. What is newer is not always better; no one, as far as I know, has treated the subjects I talk about as thoroughly and with as much rigor as the classic authors. Among the older authors I cite, along with the two mentioned above, are crowd psychologists Gustave Le Bon, Wilfred Trotter, and Gabriel Tarde, along with the founder of American psychology, William James, and the Italian elitist school of sociology, which includes Robert Michels, Gaetano Mosca, and Vilfredo Pareto. I do talk about modern controversies, like the one between supporters of kin selection (like Richard Dawkins) and group selection (like E.O. Wilson) in evolutionary biology. Wilfred Trotter has a unique theory which may provide a solution to the problems of altruism; more specifically, he uses the herd instinct—the tendency of the members of a group to believe and behave in the same ways—instead of altruism to explain most social behavior. Modern theorists assume that group behavior must be facilitated by altruism somehow, even if it's only so that an organism can spread its genes. Trotter argues that altruism is a byproduct of the herd instinct, and when the two conflict herd instinct has precedence; or in other words, nonconforming altruists are punished along with selfish "cheaters."

  • Sales Rank: #130984 in eBooks
  • Published on: 2013-06-27
  • Released on: 2013-06-27
  • Format: Kindle eBook

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5 of 5 people found the following review helpful.
A Book That Exceeded My Expectations
By NIZAR N NAKFOOR
When I started reading this book, I was expecting to find a historical background about crowd psychology covering the writings of the leaders and pioneers of this field. But Noah Halberg exceeded my expectations not only in how thorough was the background he gave but in the manner he has woven these writings in a seamless way through out the book to help achieve the objective of "the uniting of the natural sciences, social sciences and humanities under a single intellectual framework."

I was also expecting that a book about crowd psychology will tap into multiple disciplines mainly in psychology, sociology and political sciences. But yet again Noah Halberg exceeded my expectations by the breadth of disciplines he delves into in his quest to put "a plan for a complete theory of human nature" as he outlined it in chapter 13: Philosophy, linguistics, mythology, fashion, religion, history, theories of war, media, economics and economic bubbles, sociobiology, evolutionary biology, physiology are just some of the disciplines from which xxxxx picked what is relevant or what he made relevant through his powerful insights.

Of particular interest to me was chapter 10: "The Crowd and Modern Technology" in which he expressed his concerns about the impact of the internet and social media on individual liberty. In a world that is "becoming more and more like a big crowd", the boundaries between public and private life is being destroyed. But since "civilization depends completely on free individuals because the crowd is incapable of any but the crudest thoughts" and since "free individuals can only exist when allowed ample privacy" then individual freedom and privacy should be protected to ensure that new ideas (that only originate at the individual level) will continue to emerge and keep uplifting civilization to higher levels.

One more thing in which Noah Halberg exceeded my expectations was the simple reader-friendly language of the book for such a specialized topic. This is why I recommend this book to anyone who would like to retain a minimum level of intellectual privacy and freedom to understand many of the destructive phenomena plaguing our world like riots, faked revolutions, economic bubbles and all kinds of extremism.... and hence avoid falling into such crowd traps. The only warning for the casual reader is that it is not a short book nor a book to be read before going to sleep. It is thought provoking and demands a long attention span.

Nizar Nakfoor

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Minggu, 24 Maret 2013

[S330.Ebook] Download PDF Ghost Summer: Stories, by Tananarive Due

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Ghost Summer: Stories, by Tananarive Due

Nominated for an NAACP Image Award! Named one of The LA Times Best Books of 2015! "In these extraordinary tales, American Book Award-winner Due (My Soul to Take) uses a clear-eyed view of history to explain (but never excuse) the present." - Publishers Weekly (Starred) Stephen King says, "Ms. Due accomplishes the hardest thing of all with deceptive ease, creating characters we care about on their most human level." Whether weaving family life and history into dark fiction or writing speculative Afrofuturism, American Book Award winner and Essence bestselling author Tananarive Due's work is both riveting and enlightening. In her debut collection of short fiction, Due takes us to Gracetown, a small Florida town that has both literal and figurative ghost; into future scenarios that seem all too real; and provides empathetic portraits of those whose lives are touched by Otherness. Featuring an award-winning novella and fifteen stories-one of which has never been published before-GHOST SUMMER: STORIES, is sure to both haunt and delight. The title novella, Ghost Summer, won a Kindred Award from the Carl Brandon Society (originally published in The Ancestors). This collection includes Patient Zero, The Lake, The Knowing, Herd Immunity, and many other stories. With an Introduction by Nalo Hopkinson and an Afterword by Steven Barnes.

  • Sales Rank: #620943 in Books
  • Brand: Due, Tananarive
  • Published on: 2015-09-01
  • Released on: 2015-09-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.90" h x 1.00" w x 5.90" l, .80 pounds
  • Binding: Paperback
  • 256 pages

About the Author
Tananarive Due is a Miami Herald columnist. A finalist for the Bram Stoker Award for a first novel, she is also included in Naked Came the Manatee, a collaborative mystery novel featuring Miami writers. She lives in Miami, FL.

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6 of 6 people found the following review helpful.
Ghost Summer
By Marablaise
GRACETOWN
The Lake - 3.5
Summer - 3.5
Ghost Summer - 5

THE KNOWING
Free Jim’s Mine - 4
The Knowing - 4
Like Daughter - 4
Aftermoon - 4
Trial Day - 4

CARRIERS
Patient Zero - 4
Danger Word (with Steven Barnes) - 4
Removal Order - 4
Herd Immunity - 4
Carriers – 3.5

VANISHINGS
Se�ora Suerte (2006) – 3.5
Vanishings (2015) – 3.5

This is a truly good collection of shorts stories (and one novella). I can say the only fault I see is that every story could be a book. I will not write a review on each story for two reasons. First, the review would be way to long and second I feel that the stories should be read with no knowledge what they are about. I feel that they should be experienced without the reader knowing what they are about.

But I will say something about how I have rated the stories. The ones I gave 3.5 stars to are really good, great writing and everything. But I can't give them 4 stars because either they feel too short or the subject doesn't touch me as some of the other stories did. The 4 star stories are really good. I was tempted to give some of them 4.5 stars, but I do feel that they were a bit too short, they would have been incredible good if they just had been a bit longer because they are so good written and I love the characters.

That is why Ghost Summer gets the 5 star; here we have the books only novella. And, it's incredible good; yes it could have been an incredible book as well. But a novella is still a good length when it comes to a story. The story is given enough length to really get to know the characters and to tell a story.
I loved this collection. I would without doubt buy this collection because every single one of the stories is good.

I received this copy from the publisher through NetGalley in return for an honest review! Thank you!

2 of 2 people found the following review helpful.
Beautiful Collection of Stories
By Kate Jonez
This is a beautiful collection of stories. That might seem like an odd description for horror stories but it is exactly right. The world in each one is lush and vivid. The horror rises up from within as though it has been there all along waiting for the storyteller to come along and reveal it. I'll be reading all the Tananarive Due books now!

2 of 2 people found the following review helpful.
A fascinating set of stories from a really good writer. I had a great time reading some ...
By Magda Zmijan
A fascinating set of stories from a really good writer.

I had a great time reading some of those stories. I wish some of them were longer, maybe even a full novel size. The first story – “The lake” makes a good introduction. As the author wrote in a summary – it’s a tale told from the monster's perspective. Yes, I probably spoiled it for you right now :/. Sorry for that. I really enjoyed this story of transformation. I felt for the heroine, I just couldn’t dislike her.

The title story – “Ghost Summer” is really good. It is a typical ghost story set in Gracetown. This is a very interesting place, full of ghosts and people who see them. A young boy discovers some secrets while visiting his family. Some people would prefer those secrets staying hidden, though.

Then there was “The Knowing”. It’s about a girl with a special power. Or rather a curse, or at least she thinks it’s a curse. And after reading this I can’t blame her. I wouldn’t want a gift like that if I could do nothing to use it. Story begins with this quote and I think it’s rather perfect:

“Our teacher said one day that knowledge is power, and I had to raise my hand even though I don’t like to; I like to sit and be quiet and watch people and wait for lunchtime. But I had to ask him if he was sure about that, or if maybe knowledge isn’t just a curse.”

The stories from the third part of the book are of a post-apocalyptic kind. As much as I might not be a big fan of zombie stories I really enjoyed reading “Danger Word”. It’s about a boy and his grandfather have a very active and dangerous vacations. And it seems this story actually was made into a book. I should have a look at that one :).

To sum it up – this story set is really worth reading if you like this type of stories. Author has a gift with words and quite an imagination.

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Rabu, 13 Maret 2013

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Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands, by Douglas Holt, Douglas Cameron

How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better mousetrap and the world will take notice. Holt and Cameron challenge this conventional wisdom and take an entirely different approach: champion a better ideology and the world will take notice as well. Holt and Cameron build a powerful new theory of cultural innovation. Brands in mature categories get locked into a form of cultural mimicry, what the authors call a cultural orthodoxy. Historical changes in society create demand for new culture - ideological opportunities that upend this orthodoxy. Cultural innovations repurpose cultural content lurking in subcultures to respond to this emerging demand, leapfrogging entrenched incumbents.

Cultural Strategy guides managers and entrepreneurs on how to leverage ideological opportunities:

- How managers can use culture to out-innovate their competitors
- How entrepreneurs can identify new market opportunities that big companies miss
- How underfunded challengers can win against category Goliaths
- How technology businesses can avoid commoditization
- How social entrepreneurs can develop businesses that appeal to more than just fellow activists
- How subcultural brands can break out of the 'cultural chasm' to mass market success
- How global brands can pursue cross-cultural strategies to succeed in local markets
- How organizations can maximize their innovation capabilities by avoiding the brand bureaucracy trap

Written by leading authorities on branding in the world today, along with one of the advertising industry's leading visionaries, Cultural Strategy transforms what has always been treated as the "intuitive" side of market innovation into a systematic strategic discipline.

  • Sales Rank: #219637 in Books
  • Brand: Brand: Oxford University Press
  • Published on: 2012-10-25
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.10" h x .90" w x 9.10" l, 1.34 pounds
  • Binding: Paperback
  • 416 pages
Features
  • Used Book in Good Condition

Review

"May well be one of the most important books on advertising and branding in the past ten years."--Richard Huntington, Adliterate.com


About the Author

Douglas Holt was Professor of Marketing at both the Harvard Business School and the University of Oxford. He is now President of the Cultural Strategy Group, a consulting firm that provides brand strategy and innovation solutions using the cultural strategy framework. He is a leading expert on brand strategy, having established cultural branding as an important new strategy tool in his best-selling book How Brands Become Icons: The Principles of Cultural Branding. He has developed cultural strategies for a wide range of brands, including
Coca-Cola, Microsoft, Ben & Jerry's, Sprite, Jack Daniel's, MINI, MasterCard, Fat Tire beer, Qdoba, Georgia Coffee, Planet Green, and Mike's Hard Lemonade, along with a number of non-profit organizations. He holds degrees from Stanford, the University of Chicago, and Northwestern, and is the editor of the Journal of Consumer Culture. He has been invited to give talks at universities and management seminars worldwide, including the Global Economic Forum in Davos

Douglas Cameron is Co-Founder and Chief Strategy Officer for Amalgamated, an influential non-traditional advertising agency known for developing content across multiple media platforms. He has developed brand strategies and campaign ideas for a wide range of clients, including Ben & Jerry's, Clearblue, Coca-Cola, Fat Tire beer, FOX Sports, Freelancers Union, Fuse Music Television, Mike's Hard Lemonade, Sprite, and Svedka vodka. He began his career at Cliff Freeman & Partners, the most lauded creative shop of its time. He entered the world of marketing inadvertently: travelling the world as a bagpiper, he was invited by David Ogilvy to perform at his French castle. Ogilvy insisted he take up advertising. He graduated from Dartmouth College, where he received the English department's top graduating honour.

Most helpful customer reviews

8 of 9 people found the following review helpful.
Refreshingly Irreverant
By C. Sullivan
Liked this book very much. The irreverence and polemic were refreshing. Holt and Cameron practice what they preach, and don't pull punches. The ideas and thinking are solid. The cases are excellent. After reading I recommended to friends at ad agencies, many of whom no doubt face H & C's `brand bureaucracy'.

Style-wise, `Cultural Strategy' found a nice niche between scholarship and practice. I liked this approach. But if you prefer 1-2-3 books on brand and strategy, don't buy the book. You're going to get Max Weber and terms like `mimetic isomorphism' just as much you get stories on brands like Nike, Levi's, Vitamin Water and Fat Tire. I liked the combination, others might not.

As someone in strategy, I do have some beef with Holt and Cameron's stance against utility, or what they refer to as `mousetrap' thinking. They take the constructivist line of thinking too far, and it diminishes their argument. They need a foil, but of all their polemics this one feels more rhetorical than substantive. Ideally, value creation and cultural innovation work together. If subjectivity were all that mattered we wouldn't be in this recession. H & C have written particular kinds of cases-- products fighting it out in mature markets with homogeneous offerings. In these situations i think they're argument holds up better. In emerging markets where the there is still a great deal of diversity in offerings, i'm not as sure. The one outlier here is the freelancer's union case, which was quite good.

But on all other accounts, this book furthered my thinking. Even if you don't agree with the authors, they'll engage you. I'd read it.

6 of 7 people found the following review helpful.
An Important But Incomplete Beginning To Developing Full Cultural Strategy
By Jonathan Cook
Cultural Strategy, by Douglas Cameron and Douglas Holt, was a simultaneously exciting and frustrating read for me. It is an important book in that it provides a specific model for integrating the power of culture into marketing strategy. It's a milestone that the authors go beyond the generic advice to simply "pay attention to culture" that most business books provide. The authors clearly have working experience in this area, and are able to provide compelling narratives to justify the application of their cultural strategy model.

The weakness of this book, however, is a consequence of it being one of the first of its kind. The model of cultural strategy that it offers is better than what most marketers currently use, but it's much thinner than it could be.

For one thing, the authors' model of culture is rather sparse, in comparison to what most cultural anthropologists might describe. Holt and Cameron content themselves with understanding culture as mere ideology - as ideas that are shared and motivate. Culture is much more than that. It's especially important for people in business to work with culture as something embodied. Culture isn't just the communication of ideas. Culture is in physical objects we possess, and the behavior we engage in with those objects. These aspects of cultural strategy are largely missing from Holt and Cameron's model. The authors briefly mention ritual here and there, but they never explain what they mean by it, much less how to use ritual in business. This oversight leads to a rather narrow scope of recommende application. Holt and Cameron focus mostly on advertising as a tool of cultural strategy, but advertising holds a rapidly diminishing portion of the marketer's toolbox.

The book is thick with examples, perhaps a bit over thick, to compensate for the relatively sparse principles for cultural strategy that the authors provide. People who have read other work by Douglas Holt will recognize much that has been recycled for use here. The heavy reliance on examples gives the impression that cultural strategy mostly involves having a team of savvy and perceptive people who will notice cultural trends before the competition. Indeed, at the end of the book, the authors make an unfortunate descent into design thinking, suggesting that "cultural studios" can simply start off sloppy, and then go through iterative cycles of testing and refinement until they hit on a strategy that takes advantage of a cultural disruption.

Some broader principles of culture could improve this fumbling approach, but Holt and Cameron are resistant to such principles, viewing them as tools that stiff "brand bureaucracies" use to defend their falwed ideologies. There's some truth to that, but a smarter strategy could involve using principles of culture to establish more sustainable, less ideosyncratic processes of anti-bureaucratic innovation.

A final shortcoming of this book is that the authors don't seriously treat other methodologies that could be incorporated into a bigger, more effective system of cultural strategy in business. Holt and Cameron acknowledge only the most superficial versions of emotional mindshare strategy, for example, when there are in fact a growing number of research firms using extremely deep qualitative methodologies to illuminate complex and beautiful systems of emotional significance. When the authors of this book reduce such research to catchphrases, they accurately describe what corporate bureaucracies can do TO the results of such research, but the solution to this probem is to improve translation of research results into corporate action, not to abandon the research entirely.

I've focused on the gaps and flaws in Cultural Strategy in this review, but encourage people working to develop culturally-informed methods in business to read this book nonetheless. It is to be expected that any book seeking to introduce concepts of culture into business will be partial and problematic at this point. The serious treatment of culture as a source for management and marketing has barely begun, and Holt and Cameron are to be applauded for this effort to provide the qualitative side of commerce more of the attention that it deserves.

5 of 6 people found the following review helpful.
Essential reading for academics, entrepreneurs, and F500 managers
By William Ko
This outstanding work underscores the importance of incorporating culture into marketing initiatives to drive sales growth and market share. Citing Weber's theory of bureaucratization in Economics and Society, Holt argues convincingly that leading firms have sacrificed marketing innovation for ineffective brand management based on standardization, superfluous scientific methodology, and dehumanization of the consumer products/services and the markets that they ultimately serve. Controversially, but supported with strong empircal examples, Holt asserts that the epistemic proclivities of establishing marketing as a 'faux science' has resulted in stagnant 'mousetrap' strategies that result in minimal gains in growth.

Supported by case-studies of both successful and unsuccessful marketing initiatives, Cultural Strategy is essential reading for academics, entrepreneurs and F500 management seeking iconoclastic reconceptualizations of the consumer goods landscape.

I suspect, however, that the prevailing path dependencies and perceptions of 'brand strategy' among leading firms in industry today will inhibit Holt's central thesis from attaining wide-scale practice. But perhaps as a greater number of agile entrepreneurs leverage 'cultural strategy' to win a greater share of blue ocean opportunities, the aforementioned market-leading firms will be compelled to take notice.

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Sabtu, 09 Maret 2013

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  • Published on: 1709
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  • Sales Rank: #1710620 in Books
  • Brand: Cubicle 7
  • Published on: 2014-02-26
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x .50" w x 8.50" l, .84 pounds
  • Binding: Paperback
  • 112 pages

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  • Published on: 2009-07-19
  • Binding: Paperback

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The End of Alchemy, by Mervyn King

“Mervyn King may well have written the most important book to come out of the financial crisis. Agree or disagree, King’s visionary ideas deserve the attention of everyone from economics students to heads of state.” Lawrence H. Summers

Something is wrong with our banking system. We all sense that, but Mervyn King knows it firsthand; his ten years at the helm of the Bank of England, including at the height of the financial crisis, revealed profound truths about the mechanisms of our capitalist society. In The End of Alchemy he offers us an essential work about the history and future of money and banking, the keys to modern finance.

The Industrial Revolution built the foundation of our modern capitalist age. Yet the flowering of technological innovations during that dynamic period relied on the widespread adoption of two much older ideas: the creation of paper money and the invention of banks that issued credit. We take these systems for granted today, yet at their core both ideas were revolutionary and almost magical. Common paper became as precious as gold, and risky long-term loans were transformed into safe short-term bank deposits. As King argues, this is financial alchemy?the creation of extraordinary financial powers that defy reality and common sense. Faith in these powers has led to huge benefits; the liquidity they create has fueled economic growth for two centuries now. However, they have also produced an unending string of economic disasters, from hyperinflations to banking collapses to the recent global recession and current stagnation.

How do we reconcile the potent strengths of these ideas with their inherent weaknesses? King draws on his unique experience to present fresh interpretations of these economic forces and to point the way forward for the global economy. His bold solutions cut through current overstuffed and needlessly complex legislation to provide a clear path to durable prosperity and the end of overreliance on the alchemy of our financial ancestors.

  • Sales Rank: #5310391 in Books
  • Brand: imusti
  • Published on: 2017-03-09
  • Original language: English
  • Dimensions: 7.76" h x 1.26" w x 5.12" l,
  • Binding: Paperback
Features
  • ABACUS

Review
“An outstandingly lucid account of postwar economic policymaking and the dilemmas we now face. . . . It is rare to encounter a book on economics quite as intellectually exhilarating as The End of Alchemy―a dazzling performance indeed.” (John Plender - Financial Times)

“I have read umpteen books about the financial crisis of 2007–2008 and its lessons. This is the cleverest one, brimming over with new ideas. While other ‘lords of finance’ publish memoirs, King has produced a brilliant analysis not only of what went wrong in the global financial system but also of what went wrong in economics itself.” (Niall Ferguson)

“A sophisticated and highly approachable study of how modern finance has lost its way. Few individuals are more qualified than Lord Mervyn King to imagine the banking of the future. His book should be required reading.” (Henry Kissinger)

“Mervyn King asks, ‘Why has almost every industrialized country found it difficult to overcome the stagnation that followed the financial crisis in 2007–2008, and why did money and banking, the alchemists of a market economy, turn into its Achilles heel?’ He addresses these questions, and much more. For those endeavoring to understand the greatest financial crisis of our time and the future of finance, this highly provocative book is a must-read.” (Alan Greenspan)

“Drawing on years of scholarly study of banking history and his real world experience in fighting financial panic, Mervyn King has set out a new framework for monetary and financial reform. Seemingly simple in concept, it challenges prevailing banking and market practice. The End of Alchemy demands debate and a well-reasoned response.” (Paul A. Volcker)

About the Author

Mervyn King served as the governor of the Bank of England from 2003 to 2013. He was appointed Baron King of Lothbury in 2013, a Knight of the Garter in 2014, and is currently a professor at both New York University and the London School of Economics.



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Most helpful customer reviews

93 of 99 people found the following review helpful.
Move over, Bagehot
By Athan
Stop what you’re doing, drop everything, buy and read this book. Twice. I’ll start my second reading as soon as I’m done writing down my thoughts.

I’d gladly swap all ten books I’ve read about the crisis (“mine” at ten) for this modest and mischievous masterpiece.

Mervyn King does not go looking for villains or victims here. You will not find the words “greed” or “fear” in this text, nor do you get any history recounted, unless it is to illustrate a point. What you get is an informal, comprehensive, passionate and witty treatise on the origins, purpose and future of money, banking and monetary policy.

And yes, you do also find out what he thinks about the crisis. As a former central banker and protagonist in the crisis, he not only accepts blame for wrongheaded policy at the BOE, he also proposes changes to the banking system that address the problems he identifies with the status quo and will hopefully enhance the system’s stability in the future.

That is, indeed, the bit of the book that gives it its name: the “End of Alchemy” is a proposal to move from a “lender of last resort” model to a “pawnbroker” model of central banking; endorsements of the book by Summers, Volcker and Greenspan testify to its validity. The main idea is all bank assets at all times should be pre-assessed for central bank “haircut” while nerves are calm and heads are cool; second, banks should only ever have current liabilities equal to the “pawned,” post-haircut amounts that could be pre-positioned to raise cash in a crisis. Neat, if insufficient at current levels of liabilities.

Single events (dunno, the failure to bail out Lehman for example) do not merit mention in this narrative. This sets apart “The End of Alchemy” from pretty much every other account of the events. My favorite book about the crisis is Blinder’s, and by a mile. But throughout my reading of that account a question kept coming back to my head that Christopher Hitchens once put in the mouth of Montesquieu: “If a great city or a great state should fall as the result of an apparent accident, then there would be a general reason why it required only an accident to make it fall.” Mervyn King goes looking for that general reason. My view is he does not come back empty-handed.

If you’re looking for a villain, on the other hand, you’ve come to the wrong place. In Mervyn King’s tour de force, even the word “markets” does not get a look-in. Much as there are improvements that he thinks ought to be made to the banking system, much as he does not find it was a tremendous idea to respond to all economic problems by cutting rates (and decries that they remain at emergency levels seven years later), much as he was no big fan of allowing the banks to become “too big to fail, sail or jail,” much as he finds great fault with the sundry “FX” and “LIBOR” scandals, he argues very persuasively that the financial crisis was nothing but a symptom of political crisis. If we do not change our politics, he claims, if we do not address the microeconomics (as opposed to the macro), we will find ourselves in crisis very soon again in the future.

His “pawnbroker” model of central banking would by itself be a valuable contribution, but it would be inconsistent for him to say our problem is political and leave things there. The problem, he believes, lies in our societies’ and our governments' collective willingness to accept uneven growth if the alternative is no growth at all. China has been happy to allow consumption to languish at a minuscule level and has emphasized growth through investment and exports. It was about to countenance a rebalancing, but when that threatened growth itself, the engines were quickly reversed and stimulus was redoubled on the old investment and export axis. The US knows that interest rates at zero only allow those to benefit who are set up to borrow at that rate (he does not name the private equity owners and the CEOs of the S&P 500, but you know he means them) but if inequality is the price of growth, it’s happy to take it. And he puts up his hand and admits that under Eddie George the BOE where he was the Chief Economist was prepared to endorse a “two speed economy” over a “no speed economy.”

The result is the winners in this game of uneven growth end up saving their winnings. In doing so, they accumulate “assets” backed by the future sweat of those who fail to grow as fast, the losers. And if you don’t stop, the “assets” become “permanent transfers,” unless by some miracle the losers in this game of growth find a way to grow as well. Like Micawber, the strategy it to wait for something to come up and the slow growers to discover a growth model. It has not worked out. Neither the Greek government nor your average subprime borrower will pay in full, but our model is to carry on as if they will. Upheaval ensues.

Our desperate efforts to subsequently stimulate growth at all costs get poor returns, he adds. QE, for example amounts to exchanging cash for assets. But at the point where 10yr rates are zero, you are merely exchanging cash for cash. You are no longer adding liquidity. Not only that, but you are suspending the market economy in the price of money. You are suspending capitalism itself if the government gets to set the price of one of the most important inputs, money.

The sundry solutions we read about in the newspaper he also thinks are past their sell-by date and he goes debunking them one by one. He starts by rejecting the 4% inflation target. Quite simply, the moment you hit it, you’ll go straight back down to 2%. The policy has zero credibility.

He gives short shrift to the “negative natural interest rates” that are part and parcel of the Larry Summers / Paul Krugman “secular stagnation” mantra by in essence saying “yes, you can go tweak by a few basis points and set a negative administered rate to match this “natural” rate, but what if you cause a radical uncertainty shock from people observing the government is raiding their bank accounts?” Yes, some might do the rational thing and move the spending from the future to the present. But some might just panic and batten down the hatches, Greek style, in anticipation of the next way the government will raid the piggy bank. Why take the risk?

In summary, he believes we have hit a new limit:

The “paradox of policy” is that you cannot overuse any type of macroeconomic policy. Same way if we all save we end up hurting the economy via the “paradox of thrift,” same way the rational expectations critique says that you cannot tax and spend your way to prosperity if you cannot point to direct benefits of your spending because people understand what you're doing (and here he does concede that in the US for example it would not be a disaster to fix the odd airport), you also need to understand that all policies need to have a beginning and an end. Zero rates forever is especially silly for the non-US countries in particular, as it amounts to a permanent currency war. It is but another “prisoners’ dilemma” problem whereby we could all agree to stop debasing our own currency to steal growth from abroad, but probably never will. And in messing with our rates and currencies we get in the way of markets.

A glancing look at the most recently fashionable “helicopter drop” proposals also comes back with the same result.

In Mervyn King’s view, the way forward is to work on the only bit of growth that matters, which is productivity growth. He’s read all the books about how we’ve picked the low-hanging fruit, but he’s agnostic about it. What if some of the miracle developments pan out in biotech or nanotech or whatever. You never know. More importantly, you’ve got no choice. The adult response to crisis is to re-focus all our economies toward growth by going through the detail work of eliminating each economy’s idiosyncratic inefficiencies and artificial rigidities.

He thus proposes three important changes to the politics: First, he argues that structural changes to ossified economies are not issues to be tackled in the future, after we have fixed the macroeconomy. The time to tackle historically entrenched monopolies and historically built-in rentseeking, to tackle distortions in the tax code that affect the balance between spending and saving, or favor the public sector over the private sector, for example, is now. (A mention of Mancur Olson would not have been out of place here, btw.)

Second, (and in the best British tradition of the Economist, for example) he quite unfashionably comes out batting for free trade.

Third, he strongly advocates the abolition of fixed exchange-rate regimes between distinct sovereign states (for example, the EUR), because they are a very clear example of a mechanism that leads to imbalances in growth and foster the creation of bad debts.

The reviews I read in the press made this third point their main focus, of course. That is a crying shame, because it sells the book short. As far as I’m concerned, “The End of Alchemy” enters the charts at #1.

Broad, irreverent, groundbreaking and wise, this is the treatise that should finally replace Bagehot under every central banker’s pillow.

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SPOILER ALERT, next comes my summary of his main points, it's NOT my review

He starts by posing the question outright: What’s money good for? Mervyn King’s answer:

First of all, you need money to get “stuff” now. That’s what we all want money for.

This gives rise to the need for money to be acceptable by all as a means of exchange, or else you won’t get your “stuff.” In turn, this means that the concept of “private money” issued by private banks has historically always faded away. Once upon a time every bank in the US could issue its own money. While the economics of this practice was sound (the free market did indeed provide an appropriate discount for every bank’s “dollars” versus the best banks’ “dollars”) the practice was rather uneconomic, as every American needed access to a cheatsheet telling him what his private dollars were worth and where. The need for money to be an easy way to facilitate exchange eventually led to one type of dollar / pound / kroner dominating, the one issued by the most important bank in the realm. In many countries, this bank eventually became the “central” bank, though in other countries the central bank was created, but always modelled on the precedent from the countries where the model originated, namely as a bank.

Second, you need money to avoid having to make up your mind now about what “stuff” you want to get later, with two factors making this necessary: 1. (Incomplete markets) there might not be a “market” for you to secure flexible tickets to your kid’s college graduation in three years’ time; 2. (Uncertainty) what if you hit the jackpot and in three years’ time you might want to take the whole clan by chauffeured limousine? Money can act as a store of value for you and allow you to make that decision later, when you know your circumstances (resolving the uncertainty) and somebody can sell you a ticket (the market for the relevant tickets finally exists).

This second use of money gives rise to the additional need for the money to be acceptable under all circumstances, good and bad. To actually provide cover in uncertainty, it needs to be “money good” in all future imaginable scenaria.

Third, you need money to put a price on things. Only in prisoners’ camps would you care to use packets of Marlboro as a unit of account. To fulfill this third purpose, money needs to have a stable price, of course, and this comfortably segues into Mervyn King’s discussion of inflation and why we need to keep it in check and how we lost control in the seventies due to “paradox of policy,” his symmetrical rebuttal of the “paradox of thrift,” and a much cooler way to say (among other uses of this pithy aphorism) that there is no such thing as a long-run Philips curve.

This looks a lot like the traditional answer to the question, but a seed is already planted: in the world of “radical uncertainty” we actually inhabit, where many outcomes are possible (you could win the lottery and buy yourself a jet to fly your family to the graduation or you could go bust and pull your kid out of school and be grateful for any savings you had scrounged) money is more valuable than in a world of more measurable uncertainty where you can put a probability on all outcomes: in some states of the world, money is the ultimate necessity.

The economic models we use (and, more significantly, the economic models central banks use) have no use for money, because they do not account for radical uncertainty. They work under the assumption that you can plan for that graduation now. In reality, Mervyn King explains, when crisis strikes, a need for money arises that normally is not there and is thus nowhere to be found in our models.

Next, he asks, what is it that makes something “money?”

The loser-type answer to the question is that something is money if all economic agents believe it to be money. Others say money needs to be scarce. Others that it must be based on something real and tangible, like for example gold.

Mervyn King shoots down the first answer as a tautology (“OK, cool,” he’d say in my dialect of English, “but what is it that makes the economic agents believe?”) and has some fun debunking gold (metallic, tangible, but ultimately “barbarous” and unsuitable as a basis for our economy, read the book if you want to get the whole story), and Bitcoin (what’s to stop a million people from creating a million strands of otherwise very scarce cryptocurrency) and focuses on the main driver of what makes money, erm, money: Power.

He offers proof by example: In Iraq there were two monies between the 1993 and the 2003 invasion: Saddam-sanctioned money used in the South and the older “Swiss” notes used in the northern no-fly zone Saddam was kept out of. The northern “Swiss” notes were pure paper. You could not use them to pay tax anywhere, there was no central bank supporting them anywhere, they were legal tender for nothing. Yet people used them for a full decade, in expectation of the fact that the West would at some point invade again and restore their status. It was the expected imposition of foreign political power that lent value to these notes, and it was even vindicated when Paul Bremer exchanged them for dollars after the 2003 invasion.

Politics is very much what makes the EUR “money” in Mervyn King’s view. On p. 227 he notes that Draghi’s “whatever it takes” impromptu speech from July 26, 2012 may well have “reverberated around the world, but just as important was the joint statement made the following day by Chancellor Merkel and President Hollande, indicating their full commitment to the Euro and support for Draghi’s intention. It was clear the ECB would buy, or was actively considering buying, Spanish and Italian government debt.”

By that as means of introduction, we arrive at the main issue that lends its title to the book: Who makes money? What is the chemistry involved?

Answer: Money may require political support to actually be “money good,” but it continues to be made privately, exactly as it would have been made in pre-Fed America. Most money that exists in the world (all of M1, M2, M3 etc. a fair bit more than 90% of all money in the world, basically) arises in the very private act whereby you walk in the bank, ask for a loan, the bank looks at your credentials and (poof!) an account is opened for you and the money you asked for is sitting in there as a deposit. Your deposit!

Out of thin air, the bank has decided that it has a liability to you, namely the amount that is now sitting in your account. At the same time, it also holds an asset: the fact that you need to pay that money back (with interest) at some time in the future. That is how most money on earth is born, basically. Privately. The government imposes some rules on the bank, and will stand behind the currency you and the banker have just created, but it does not sit there in the room with you and your bank manager.

And then you can go buy a taxi, for example. The bank’s liability moves from your bank account to that of the Mercedes Benz dealer, and the bank’s asset remains your promise to pay back the loan one day. If the car can be offered as collateral for the loan, chances are you get a much better rate. If it’s a piece of real estate you financed, even better. The dealer now has money that did not exist before you walked into the bank for that interview. And you owe the bank some money you did not owe before either. The cash that’s sitting in the dealer’s account is freshly-made money.

Next, suppose word gets out that your bank really does not know what it’s doing. All sorts of customers, like your friendly Merc dealer, get in line to pull their money out. What next?

Regardless of whether this perception is true or not, the bank has a problem. It cannot call you and ask for your money back now. You can very legitimately point to the terms of your loan and say “call me in three years’ time.” It will be keeping some precautionary cash to one side, but if every single depositor turns up, the last few will be gravely disappointed.

This is where central banks step in.

What it will do is

1. Go through the bank’s books to see if the rumor is correct that the bank made bad loans in excess of the value of the shareholders’ equity
2. If the rumor is false, it will lend the bank all the money it needs to pay off the worried depositors
3. If the rumor is correct, on the other hand, the central bank will
(i) explain to equity holders in the bank that they no longer own shares in the bank
(ii) explain to all bond holders in the bank that they may suffer partial or total loss
(iii) move all the good loans of your bank’s to a healthy bank, adding to its assets
(iv) move deposits equal to the above amount to the same healthy bank, adding to its liabilities
(v) if the excess of deposits over good loans is more than the bonds outstanding wipe out all bondholders and the necessary amount of deposits
(vi) otherwise pay to bond holders the difference between the value of the bonds and the excess of deposits over good loans
These are two very different outcomes. In the first case the bank faces a liquidity issue and the central bank will step in and stand behind it. In the second case the bank has a solvency issue: it is insolvent / bankrupt / choose your favorite word.

Which brings us to the nexus of the problem. The manual for central bankers says that when faced with a liquidity crisis, a central bank must actively go in, accept the assets of the solvent banks on its own balance sheet and lend against those assets the necessary money to the bank to pay all its depositors. Moreover, it must do so at a very expensive price (a high interest rate), to make sure banks think twice about having to rely on this backstop.

So your car loan will spend some time on the central bank’s books until the crisis has gone away. Meanwhile, your bank will be given some (very expensive) liquidity. That is, in short, the “Lender of Last Resort” model of central banking.

Two things happened in finance, one in the run-up to the crisis and one during the crisis that made it impossible to implement this model:

The first, Mervyn King sees as an example of “prisoners’ dilemma.” Banks knew that the assets they were accumulating were increasingly poor. But any bank that was not willing to carry on playing the game (“dancing” in the words of Citigroup CEO Chuck Prince) was at risk of not only falling behind its competitors, it was at risk of getting bought by a competitor. The option to remain prudent was simply not available to any self-respecting banking CEO. “While the music’s playing, you’ve got to get up and dance.”

The second thing that happened was that when things turned, they did not just turn by a little. “Radical uncertainty” meant that asset prices for fancy, incomprehensible structures like CDOs went from 100 straight to near-zero. We went from the point of discussing how much houses would go up in the US to negative housing price appreciation. Entire structures that were predicated on housing prices carrying on upwards were upended. There was nobody willing to hold them who was not already up to his eyeballs in the stuff.

Even more importantly, in this world of “radical uncertainty” if your institution was known to be holding tainted assets, your depositors did not waste any time pulling money out. The hedge funds that had been using Bear Sterns, Lehman and Morgan Stanley as their prime broker, to say nothing of individuals owning shares in money market funds yanked out their money first and asked questions second, as was the rational thing for them to do. The last guy to pull his money out of a dying bank gets nothing.

In the crisis that ensued, the central banks (especially in Europe) that were called upon to provide the necessary liquidity had no time to inspect the banks’ assets, no opportunity to tell the wheat from the chaff; they found themselves with a gun to their collective head to lend at a discount rate (rather than a punitive rate) and with virtually no haircuts against collateral they had never seen before. The alternative was to let the entire banking system crumble. They did not get a chance to follow Bagehot’s teachings. Even in the US, Hank Paulson’s TARP could not be made to work, because there had never been a sober, non-crisis, assessment of what a legitimate value would be for all the “troubled assets.”

Mervyn King believes we need to do better, and proposes the PAWNBROKER MODEL:

The model is very simple once somebody has told you about it and it amounts to a permanent, marked-to-rational-market pre-packaged TARP for all bank assets

In the future, Mervyn King recommends that every asset a bank holds should be assigned a shadow “haircut” that is assessed seriously and is monitored actively. So if a loan has a haircut of 30% then the bank knows that at all times it can pledge it to the central bank for 70 cents on the dollar. If banks’ current liabilities (deposits, mainly) never exceed the total amount of cash the central bank will be able to exchange for thus pledged assets, then the banks will never find themselves in a situation where they are short of cash.

This has many benefits: First, there can never be a successful run on a bank anymore. Second, all values are assessed when things are calm, not in the heat of a crisis. Third, things never run wild.

Sadly, the horse has bolted the barn on this third front. Banks today have many many more assets than central banks could reasonably expected to lend against, even with haircuts. So Mervyn King proposes that we move to his new model slowly, over a 20 year period, say.

Even with this fix in place, however, his assessment is that we are not even beginning to scratch the surface. Finance was the thermometer of the crisis. It’s where the imbalances came in evidence, not where they were caused.

The roots of the crisis, he believes, lie in the very engine of our society, our growth model.

Collectively, the governments of pretty much all countries in the world are happy to turn a blind eye to uneven growth if the alternative is no growth at all, and that is where the problem lies. This I describe above.

This framework also serves to explain why QE was necessary in this past crisis.

When the crisis hit and every single bank found its clients banging on its door for cash, there was a slow but steady way for the banks to shore up their cash balances, and they all ruthlessly pursued it. It was to refuse to extend credit to clients (including very healthy clients) who were unlucky enough to see their loan reach its maturity. So suppose a bank has 20 billion worth of loans it has given to its clients, of which 2 billion mature within the next year. Further suppose that half the clients with a maturing loan still need the credit. That's 1 billion of loans the bank will refuse to extend so it can shore up its cash balances.

This is, in other words, money that is being destroyed, never to come back. The private market once created this money and the private market is now destroying it. The central bank can do absolutely nothing about it. It cannot TELL the bank in question "these are excellent, creditworthy clients who clearly just demonstrated they can pay you back, why are you abandoning them in the middle of the storm?"

It is "inside" money that is being destroyed, the "private" kind of money that is more than 90% of the money supply, as discussed. The central banks had to step in. Through QE they bought good assets from the banking system. Against the proceeds from the sales, the banks were credited with balances in their account with the central bank, also known as "outside" money, or M0. In doing so, the central banks replenished, to the extent possible, the money that had gone missing from the system.

(I can be counted on to confuse "inside" and "outside," but the mnemonic aid is the fact that the private banking system is, inevitably, the point of reference: money made privately, "inside" the private banking system, is "inside" money)

Outside observers, who were used to time-honored relationships between "outside" money and inflation screamed bloody murder and started fantasizing about the wheel-barrows we'd all need to buy to carry around our inflation-plagued cash, but their fears were misplaced. The M0 that was issued on the back of QE was but a poor substitute for the "inside" money that had disappeared when the banking system unilaterally decided to stop extending credit in order to conserve cash.

An added benefit of the "pawnbroker" model, of course, is that it would act on this problem from both sides: not only would it have the cash at the ready, it would presumably also act as a natural brake in terms of fewer low-quality loans being given, so creditworthy companies do not get cash starved if they need to roll a loan in the middle of a crisis caused by lending to less creditworthy borrowers.

I do, needless to say, have some issues with the book I don’t agree absolutely everything. In no particular order:

His 20 trillion allegedly BIS-sourced statistic on the size of the derivatives market is wrong. The market is comfortably larger than 500 trillion. The BIS number discusses the IN-THE-MONEY-AMOUNT of these derivatives and definitely underestimates them, conveniently so. This way we get to pretend we have enough good collateral.

No mention is made of the horrible incentives inherent in “originate and distribute” and the fact that only the government can resolve them. This is how come Fanny and Freddie are now left as the only show in town

No mention of “Valeant” model of what’s been keeping growth down. Krugman highlights this a fair bit. Post crisis, basically a whole host of goods and services are provided by monopolies. The competitor perished in the crisis and the government has refused to step in and punish the miscreants. Thank God for pantomime villains like Martin Shrkeli whose actions highlight this type of activity and bring it to the limelight.

Make up your mind about 1921, sir: did economy turn around by itself or did Fed put rates super-low? He argues both in different parts of the book.

Craps on Germany a bit too much for my taste: NOT the same as China. Germany is pursuing manufacturing hoping that meanwhile Europe will go back to normal. In the scenario where Europe is toast and Germany remains, but only in that scenario, then yes it needs to change model. And why is it bizarre that in the latest Greek memorandum there was a clause about Sunday trading? That is precisely the kind of microeconomic change it had been hoped Greece would adopt. Look at the enormous changes Italy effected on its pension system in the run-up to getting accepted into the EUR, for example. The pact is "you will reform and in doing so will be able to export to Germany via more efficient tourism, e.g. by being able to sell stuff to German tourists on a Sunday; we will support you in the meantime"

Is disrespectful to Minsky: his “prisoner’s dilemma” issue and his discussion of Chuck Prince is pure Minsky. It is the mechanism whereby stability breeds instability.

Also, and given he argues in favor of free trade, including bilateral deals, I would have liked him to take his axe at the anti-globalization arguments that are out there (but I guess he would have been off-topic)

Finally, there's the McAfee and Brynjolfsson theory out there about how information technology is destroying white collar jobs of the repetitive nature, and I'd have liked him to have given his assessment of where he ranks the order of magnitude of this very real problem compared with the "uneven growth" he identifies as the major bane of today's economic landscape.

My point about Germany notwithstanding, p.231 is pure poetry. All of it

14 of 14 people found the following review helpful.
An insiders view of modern central banking and the challenges it faces along with some solutions
By A. Menon
The End of Alchemy gives an insider's view on the role and evolution of central banking in the last 20 years. The author outlines in plain language how central banks operate, the economic theories that frame those operations and how those theories and the practice of monetary policy have changed as the conditions have changed. The author outlines how the role of lender of last resort is of a totally different nature today compared to Bagehot's time and how often the nature of economic uncertainty is not appropriately considered when thinking about the calculation of risks. In this book one gets a clear description of todays economic challenges and some policy prescriptions that will are partial solutions to some of the moral hazard and prisoner dilemma challenges we face.

Much of the End of Alchemy gives the reader a background in some of the economic theory that goes into the central bank's role in the economy. The author discusses the money supply, fractional reserve banking and the only recent progression to independent central banking that has taken place. The author also discusses the nature of uncertainty that we actually face in our daily lives. This boils down to considering the concept of Knightian uncertainty where the distribution of outcomes is not known and so there is no objective way to optimize decisions. The author builds out this idea and discusses how modern market clearing mechanisms cant coordinate investment activity under this kind of uncertainty and uses long dated oil demand as an example. The author also spends time discussing the role of banks in maturity transformation of lending to long run risky projects by borrowing short term deposits. This process the author describes as the alchemy of finance. The author discusses how the risks in banking have grown as our risk weighting system has gone towards taking on increasing leverage. In addition the long term low rates has exacerbated the lending binge that seems to be occurring. The author discusses how modern banks and their immense size are subsidized by the lender of last resort policies by central banks that support them as the central banks are too worried about financial fallout to let the system face a systemic institutions default. The author also discusses how the haircutting mechanism that occurs can be counterproductive as pledged assets at the central bank leave less residual value for unsecured creditors.

After discussing where we are and the challenges the system faces the author gives some policy prescriptions. In particular the author discusses how the central bank should ex-ante prescribe haircuts for the range of collateral that would be pledged in extreme circumstances. So in effect the banks would need to pre-clear what risks they would need to pledge and in doing so would better be able to manage their capital structure and the proportion of equity held. The author also discusses how current weak investment and consumption are potentially the result of previous imbalances that cannot be cyclically charged by monetary or fiscal policy. The author discusses how the precautionary savings might be due to greater existential concerns as previous engines of wealth accumulation (housing appreciation) were fictitious. The author discusses how rates at 0 have a risk of not leading to investment as we face greater economic uncertainty that monetary policy is the wrong tool for.

The End of Alchemy achieves several things. It gives a background to the unfamiliar about central banking and monetary policy. It gives a history of some of the intellectual currents that drive policy actions and it describes the current economic environment and institutional arrangement in developed markets. The author also discusses what he believes is solvable in central banking, in particular, some aspects of moral hazard and implicit subsidy, and what is not- clearing up Knightian uncertainty. Definitely a good overview of a subject that is increasingly under scrutiny given the unprecedented low level of rates for all durations.

5 of 5 people found the following review helpful.
Fixing the Banks
By David Shulman
Mervyn King, the former governor of The Bank of England, has written a very readable book on the interaction of money and banking on the global economy. He offers his insights as a practical banker and a serious economist for the way forward from the financial crisis of 2007-09 that we are still reeling from.

Although he discusses a host of topics relating to how people make decisions in practice compared to how economic theory suggests they behave, the problems of the fixed exchange rate regime within the European Union, and the difficulties of making policy within a framework of competing nations; I will focus on two issues that he raised.

The first is his suggested reform for the banking system. His reform is a modified “Chicago Plan” of the 1930s which called for 100% reserves. Under that regime bank deposits would be matched with cash and short term government securities. Hence no risk and no potential for bank runs. In contrast the current system is based on fractional reserves where banks hold a small portion of their deposits in reserves and lend out the balance. This process is King’s alchemy where short maturity deposits are transformed into long term assets. In the jargon of economists this process is called “maturity transformation.”

This system is inherently unstable because the cash is not there to pay off depositors if they want all of their money at once. To deal with this contradiction the central bank acts as a lender of last resort to meet the demands of anxious depositors. This gives rise to the issue of “too big to fail.” King’s compromise is to turn the central bank into a “pawnbroker for all seasons.” Under his proposed system banks must hold sufficient reserves, liquid assets and discounted long term assets to meet all deposit and short term borrowing liabilities. The discounted assets would be valued at a “normal times” value with an appropriate “hair-cut” to allow for risk and those asset could be pawned at the central bank should the need arise. Any lending above this threshold would have to be funded by additional equity and long term liabilities. Thus depositors would feel secure that their money be there when they needed it.

All this is fine and good, except there would be very little incentive for banks to make risky loans. Why is that bad? It is bad because new businesses, new ideas and new construction have to be funded if the economy is going to achieve the growth that most of us desire. To undertake King’s reforms we would need new institutions to undertake those risks. King is silent on this question.

The other issue that King raises that I would like to discuss is that the universal answer to all financial crises is to throw central bank money at it. We have been doing this for nine years. The problem that King rightly raises is that if the problem is structural rather than liquidity, throwing money at the crisis will delay solving the structural imbalances. To King’s mind central bankers in this environment may set interest rates too high to permit growth, but too low to allow for a structural adjustment.

The issue in the West is that savings are too low, while in the East consumption is too low. For example in order for the U.S. to cure its chronic trade deficit the savings rate has to rise and consumption has to fall, while China’s huge trade surplus has to be cured by higher consumption and lower savings. Politically asking people to reduce consumption is a hard sell so the easy way out is to keep interest rates low that works to keep consumption up.

All told Mervyn King has written an important book that will play a significant role in the ongoing debates over banking reform and monetary policy. He also offers a well done primer on current thinking on monetary policy that is accessible to the lay reader.

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